吃瓜tv

吃瓜tv is now telling its story with an expansive and visually stunning, 132-page publication designed in a style and depth never seen before.

The annual alumni magazine previously known as 鈥淧acific Review鈥� is now 鈥淧acific Magazine.鈥� But more than just the name has changed. 

The magazine is packed with stories about Pacific鈥檚 nine schools and colleges, the remarkable achievements of students, faculty, staff and alumni from its three campuses (Stockton, Sacramento, and San Francisco), and the impact of its donors. A year in the making, it鈥檚 on its way to homes throughout the region and around the world.

The magazine is being mailed to students, faculty, staff, alumni, donors, community members and parents of admitted and prospective students.

鈥淚've been in higher education for more than 30 years. This is one of the best magazines of its kind I've ever seen,鈥� said President Christopher Callahan. 鈥淚t鈥檚 designed to show the world all of the unbelievable people, programs, and initiatives at 吃瓜tv.鈥�

The effort by Pacific鈥檚 strategic communications team to reimagine the magazine started at the beginning of 2021.

Formerly focused primarily on alumni, Pacific Magazine is for everyone who is part of the Pacific community鈥攐r wants to be. The difference can be seen both in its look, which Callahan says has 鈥渁 sense of gravitas,鈥� and in its expansive content.

鈥湷怨蟭v is a complex institution, and we wanted to show that complexity 鈥� One of the powers of Pacific Magazine is that diversity of content. It鈥檚 the sort of magazine where I don鈥檛 think people will sit down, pick it up, read it once, and that鈥檚 it.  You鈥檒l come back to it. It鈥檚 what I would call a coffee table magazine,鈥� said Callahan.

The inaugural edition focuses on 鈥淎 New Era鈥� for Pacific, including the president鈥檚 ambitious goal over the next 10 years to become the nation鈥檚 best student-centric, comprehensive university. The magazine also chronicles how the Pacific community surged forward positively while coping with the COVID-19 pandemic, as well as the myriad ways the 鈥淧eople of Pacific鈥� are excelling. 

Callahan recalls the moment he first saw it come together when the communications team hung each page for review inside the Don and Karen DeRosa University Center.

鈥淵ou see the narrative that the team created for the university. You can see the design and how one section flows into another in really artistic and elegant ways. It was overwhelming,鈥� said Callahan.

鈥淚t鈥檚 the culmination of hard work by many and the result is this truly spectacular magazine 鈥� It鈥檚 going to make a difference in a lot of ways for our university,鈥� said Callahan, including generating interest among prospective students and job candidates.

As the university turns the page, Callahan says to expect something just as grand for future editions to continue highlighting Pacific鈥檚 accomplishments 鈥攁nd making sure people know about them.

Pacific is sometimes referred to as a 鈥渉idden gem,鈥� but Callahan says the magazine is a way of 鈥渨aving the Pacific flag to the world and saying, 鈥榃e are a gem. But we have no desire to be hidden.鈥欌��